COLLECTION OF INFORMATION
When you are on a BM Audio Labs site and are asked for personal information, you are sharing that information with BM Audio Labs, Inc., its subsidiaries and related companies. Additionally, if you purchase a pair of loudspeakers, amplifier requiring service, your personal information may be collected by a third party vendor working with BM Audio Labs. BM Audio Labs may also contract with third party companies to perform services for BM Audio Labs on its Web site that require these companies to collect personal information (e.g. hosting a Web site competitions, promotions or surveys, or software downloads). The BM Audio Labs Web site may contain various links to third-party Web sites. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of BM Audio Labs, and have their own separate privacy and data collection practices. Any information you provide to these Web sites will be governed under the terms of their privacy policy, if any. BM Audio Labs has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

THE USE OF INFORMATION.
BM Audio Labs' primary goal in collecting personal information is to facilitate order processing and to enable us to contact you if a problem arises with your order. Additionally, if you purchase a loudspeaker, amplifier or other device requiring support or service, your personal information may be used to obtain a credit report if necessary. Providing such information when making a registration or request for support is required. This information may also be used to provide you with a customized experience on our site, which includes interactive communications, and other support services.

The BM Audio Labs site may also contain optional surveys and questionnaires asking for information, as well as several opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customize your shopping experience, and to provide advice and purchase recommendations. Taking part in any of these segments is always optional.

We also use the information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done without banner ads except wherever practical via promotional e-mails sent by BM Audio Labs, or by third parties under contract with BM Audio Labs. BM Audio Labs may also match user information with third party data to help us better understand our customers. This means BM Audio Labs may combine the personal information you provide us with information available from other sources, including offline sources, to market new products or services we think may be of interest to you.

Finally, BM Audio Labs does research on our users' demographics, interests, and behavior based on the information provided to us when making a purchase, during a promotion, from surveys and from our server log files. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis so as to prevent identification of personal information relating to any one individual. BM Audio Labs will not share this aggregated data with our business partners.

SHARING OF INFORMATION.
Except as outlined in this policy or on our Web site, BM Audio Labs never provides your personal information to third-parties without your consent. BM Audio Labs shall only in principle share the information you provide with BM Audio Labs subsidiaries and related companies. If you purchase a loudspeaker, amplifier or other device requiring service or support, your personal information is shared with the equipment provider/dealer from which you purchased. Additionally, if you express interest in a product requiring a particular type of assistance, BM Audio Labs may share your personal information with your local equipment provider in order to determine whether such part or product is available in your area.

BM Audio will not share your personal information with third-party business partners so that they may provide services to BM Audio Labs that are consistent with the terms of this Privacy Policy, and this Web site (e.g. database management, sending targeted e-mails, and conducting competitions and other promotions on behalf of BM Audio Labs). BM Audio Labs takes great pride in utilizing only reputable business partners.

Unless we have your permission, BM Audio Labs will share the Personal Information you provide online only with other BM Audio Labs entities or with entities that provide services to BM Audio Labs, and only for legitimate purposes including those described herein. Personal Information we collect online is used for responding to inquiries, processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, for developing better products and services, to serve advertisements, contests, surveys and promotions, and to notify you of products or special offers that may be of interest to you.

BM Audio Labs or its related entitles could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that BM Audio Labs would share some or all of your Personal Information to continue serving you and other users of our web site.

Occasionally, we may be required by law enforcement or judicial authorities to provide your Personal Information to the appropriate authorities. We will disclose your Personal Information if required by law, upon receipt of a court order or subpoena, or to cooperate with a law enforcement investigation. We reserve the right to report to law enforcement authorities any activities that we, in good faith, believe to be unlawful.

BM Audio Labs' Web site may also utilize third party vendors to provide products and services to BM Audio Labs consumers. Such relationships are designated with a "Provided by Company" legend or logo, or other similarly worded designation. If you desire to purchase a product or service from such third party, your personal information will be collected by the third-party company, and shared with BM Audio Labs. Additionally, when you purchase or download software applications from BM Audio Labs or a third-party, your personal information is shared with the software developer in order to register you as a licensed software user, and to permit them to provide you any required support. Although these software developers are encouraged to develop and follow appropriate privacy policies, BM Audio Labs cannot be responsible for the privacy practices of such companies. If you are concerned about the privacy policy of a certain developer or software company, you may contact them directly or visit their individual Web sites.

BM Audio Labs may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this site's Legal Notice or may be violating BM Audio Labs' or other's rights or causing injury to or interference with BM Audio Labs' or other's property. BM Audio Labs may also disclose or access personal information when we believe in good faith that the law requires it.

CHOICES REGARDING COLLECTION, USE AND DISTRIBUTION OF INFORMATION.
BM Audio Labs or its business partners may, upon your consent from time to time, send you e-mail or direct mail regarding our products and services. If you do not want to receive such information, simply tell us when you give us your personal information, or follow the directions contained on it to remove your name from our mailing list.

No data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, BM Audio Labs cannot ensure or warrant the security of any information you transmit to us or from our Web site, and therefore you use our site at your own risk. Once we receive your transmission, we use our best effort to ensure its security on our systems.

As a global company BM Audio Labs has international sites and users all over the world. When you give BM Audio Labs personal information, that information may be sent electronically to servers outside of the country where you originally entered the information. In addition, that information may be used, stored and processed outside of the country where you entered that information. Whenever BM Audio Labs handles personal information, regardless of where this occurs, it takes steps to ensure that your information is treated securely and in accordance with the relevant terms of use and this Privacy Policy.